In this third step, listen to the
conversation again while you read the transcription. Finally,
read the glossary information, phrasal verbs (highlighted in yellow)
and notes at the bottom. This step also means good practice for your
reading comprehension skills. To get information in Spanish, just
place the arrow of your mouse on any highlighted word without
John Martin’s office)
I'm ready to see the applicants for the new job. Let's have the first
one in. Who is it?
me explain the job. We plan to increase our advertising quite
considerably. At the present moment a firm of advertising agents handles
account, but we haven't been too
pleased with results lately and we may give our account to another
responsible to me for all advertising and to Mr. Grant for public
relations. You would brief the agency, whoever it is, on the kind of
advertising campaign we want. You would also be responsible for getting
and catalogues designed.
you advertise in the national Press as well as the trade Press?
thought about advertising on television?
think it's a suitable medium for us. And it's much too expensive.
just imagine a scene with a typist sitting on an old‑fashioned typing
chair, her back aching, exhausted... then we show her in one of your
chairs, her back properly supported, feeling full of energy, typing
twice as quickly...
you get carried away with
little scene, Mr. Windsmore, I regret to have to tell you again that we
are not planning to go into television.
shame! I've been doing a lot of television work lately and it interests
really don't think that this is quite the right job for you here, Mr.
two more. The rest are coming
tomorrow. Er... one is a woman.
Really? There weren't any women applicants.
J. P. Harvey. The “J” is for Joanna.
her letter of application? I can't find it. Has she had any experience?
I wonder why I
pickedherout for an interview.
Yes, she signs the letter J. P. Harvey. Hmm, let's see. Did I make a
mistake? I can't think a woman would be likely to have the right
a training scheme
run by the Palmer & Vincent Agency
and stayed with them for a year.
before you moved to your present agency?
right. And I've worked with them for the past three years. Last year I
became an account executive.
exactly is your work at the moment?
handle quite a number of accounts. I plan the advertising campaign,
co‑ordinate the work of the
visualiser, the copywriter, artists
typographers. I discuss the
layout with the clients, check
proofs and, sometimes, have to do the work of the specialists when
there's a crisis, as there usually is.
to have had the right kind of experience. I think you'd do the work
well, but ... well, all the executives are men and... er...
always thought industry was so
go-head and modern!!
No. I was
going to say... If only I can convince our Managing Director. I'll do my
believe it, John! You mean the old man's really appointed the girl?
Fantastic! How did you manage to persuade him?
Peter. She persuaded him herself. He saw the two best candidates, and
the girl got the job. Splendid! I can't wait to meet her. I say, this
GLOSSARY & NOTES
to come in
To enter (ingresar, entrar).
team of experts in an advertising agency who work together to create and
advertising campaign for the account, which here means the client
(asesores de cuentas publicitarias).
To involve, to imply
(implicar, involucrar, comprender).
single sheet of paper, or a few sheets loosely bound together, usually
advertising something or giving information. Less elaborate than a
brochure (folleto pequeño de 2 o 3 caras).
elaborate than a leaflet. A printed booklet giving information on
the company and its products(folleto encuadernado).
to get carried away
To be transported
mentally or emotionally by (dejarse llevar por las fantasías o por las proyecciones personales).
to pick out
To choose, to select(elegir, seleccionar, escoger).
executive is a person in a senior position. An account executive
is an advertising term; it means a person in an advertising agency who
looks after the affairs of one particular firm or client (called an
account)(ejecutivo de cuentas publicitarias).
to show in
To ask to go in
To administrate, to
direct, to control (controlar, dirigir, administrar).
whose job it is to invent or visualise an idea for a good advertisement
(mentor publicitario, generador de ideas).
applied to advertising, it means a person who chooses the fonts or type
to make the printing in an advertisement look attractive(tipógrafo).
used here it means the arrangement of material in an advertisement, ie.
where the photograph, or drawing, is put in relation to the words
Ready to embark on bold new ventures
quite high on my list
One of the first on my candidates list
(una de las primeras en mi lista de candidatos).